2011 Online Support Rankings | Why the biggest aren’t always the best
Given my opinion of support on the Web I was surprised how much the 2011 support evaluations mirrored my (largely poor) opinions of the support sites under the siteIQ microscope. Most deliver half of...
View Article2011 siteIQ eBusiness Index | Business Software | Symantec steals 1st,...
And the Winner Is… Overall: Symantec.com Usability & Effectiveness: Symantec.com Content, Features & Capabilities: Microsoft.com Each business software site’s redesign over the past year has...
View ArticleUsability Winners | What, Why—and Who does it best
Part 2 in a blissfully short series (that’s a little longer than I expected) In my last post, I shared why usability is really a tale of two cities and why dotcom teams need a totally different...
View ArticleUsability Winners & Losers | Big surprises—and some things to watch for this...
In part 3 of my usability reviews, I share which Websites delivered some big surprises – which ones fell short of expectations – and the sites I’ll be checking in on regularly this year. Top of my...
View ArticleEenie, meanie, miny moe: where on Symantec.com should you go?
In case you missed it, the Symantec.com team has launched an interesting refresh. Think of it as a new top layer over what is essentially three totally different Symantec microsites that march to the...
View ArticleMicrosites: 3 Do’s and a boatload of Don’ts
First, I have to come clean. I’ve never been a big fan of microsites. Once the device of advertising firms looking for a paid-up playground for their next big idea, microsites have begun to worm their...
View ArticleThe 2013 Usability Top 10: IBM leads, SAP soars, and Apple screws up the...
One of the things I like best about our annual Website rankings is that they always show me what’s really going on in the neighborhood. The real impact of new designs and strategies. Where teams have...
View ArticleHow to use social media feeds that won’t bite your brand
Onsite feeds are the social media white whale for Website teams. And it’s no wonder. Network feeds offer the alluring promise of promoting “openness”, “transparency”, and “fostering an open dialog”...
View ArticleWebsite Design: 8 sites that get it — and 6 sites that don’t
I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality...
View ArticleDrum Roll Please! The 2014 eBusiness Index finalists – and the 3 big stories...
Well it’s that time of year again. You know, the time when we announce the 23 finalists on the 2014 siteIQ eBusiness Index — and then see what makes them tick. This year we shook up the Index to...
View Article2013 Index | Services Marketing Rankings | CA.com and HP.com make huge plays...
World-class services marketing requires the Website to start the dialog with the customer’s problem or issue and present services as a solution to the problem. Smart organizations extend this marketing...
View Article2013 Index | Industry Marketing Rankings | IBM.com slips past HP.com — and...
Best-in-class Websites build their industry-specific zones around a common set of content and features that ensure a consistent user experience across zones—and augment these resources with content...
View Article2013 Index | Channel/Partner Marketing Rankings | Oracle.com’s investment...
Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty. The post 2013 Index |...
View Article2013 Index | Call to Action Rankings | Symantec, HP (H/O), Dell, IBM, and...
This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category. The post 2013 Index | Call to Action Rankings | Symantec, HP (H/O), Dell, IBM, and Cisco take Best...
View Article2013 Index | eCommerce Rankings | Our 2013 Home/Home Office entrants make an...
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s...
View Article2013 Index | Support Rankings | IBM.com is number one, but Dell takes 2nd and...
This case study announces 2013’s leaders, laggers — and fast movers in the Online Support category. The post 2013 Index | Support Rankings | IBM.com is number one, but Dell takes 2nd and 3rd appeared...
View Article3 ways Symantec, Cisco, Dell, Oracle, and IBM.com create world-class call to...
When we rolled up the numbers from our latest eBusiness Index evaluations, Symantec, Cisco, Dell, Oracle, and IBM were all at the top of the call to action heap. What are these sites doing that the...
View ArticleWebsite Design: 8 sites that get it — and 6 sites that don’t
I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality...
View Article2014 Index Preview | Business Software & Services | Why Adobe has the best...
Will business software teams find new Website designs more usable or will standing pat keep them competitive? That's up to Adobe and Symantec. The post 2014 Index Preview | Business Software &...
View ArticleBest Practice | 5 ingredients for an engaging customer success story and 3...
How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best. The post Best Practice | 5...
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